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About Blue Shield

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We are committed to our customers’ success from start to finish. Our input helps make their solutions.

BSA is a leading Outdoor advertising company, specialising in engaging and delivering valuable audiences for advertisers through a variety of formats including digital.

The company is the largest operator of outdoor media in Abu Dhabi. Our Locations are strategically located in Dubai and Northern Emirates as well, which will generate high efficient exposure to your brand’s message.

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Delivering result oriented advertising programs that enhance our client’s awareness, improve their Sales and foster their growth.


At the very core of our business philosophy, we adhere to sustainability commitment to achieve economic growth while respecting people and environment.


Maximise your asset potential and generate additional revenue from your property and land portfolio.

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Outdoor Advertising

Imagine the possibilities for your next out-of-home campaign in the United Arab Emirates. VIBRANT. DIVERSE. ECONOMICALLY PROSPEROUS.

BSA is among the Industry experts when it comes to both traditional and Digital Billboard Advertising and we can tailor our service to suit your marketing needs and budget.

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We deliver efficiencies, cost control and better processes for day-to-day content production projects across all media types: video, digital, social, print, experiential, and emerging VR, AR, AI technology. We provide marketers a birds-eye view across brands, agencies, vendors and geographies to identify cost and process efficiencies, and bundling or repurposing opportunities.

We at BSA provide fabrication & installation of Billboard/Hoarding, Lamp Posts, Uni-Pole, Kiosks & Exhibition Stands. With over a decade of Production Experience, BSA represents the pinnacle of expertise for Production services in the United Arab Emirates.

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An advertising plan specifies goals, details steps to achieve those goals and identifies ways to measure progress towards those goals. This is an outline for a strategic advertising plan.

A strategic plan is comprehensive, covering every aspect of an advertising program, from goals to measurement. A tactical plan can be as simple as a "to do" list for a few days or weeks.

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Out of home advertising (or Outdoor advertising) remains one of the few traditional media channels that continues to thrive in the digital age. Out of Home (OOH) is big business.

BSA is a specialist OOH commercialisation and business development organisation working with media owners, venue owners, agencies and brands. We are focussed on extracting best value propositions from this market for our clients

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Have a Project or Idea to discuss ? We would love to hear from you.
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P.O. Box 29797, Abu Dhabi – UAE, T: 02 815 7807, Juma Mazrooui Bldg, Mezzanine Floor, Office 2

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Phone: +971 50 555 8949

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