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Planning

An advertising plan specifies goals, details steps to achieve those goals and identifies ways to measure progress towards those goals. This is an outline for a strategic advertising plan.

A strategic plan is comprehensive, covering every aspect of an advertising program, from goals to measurement. A tactical plan can be as simple as a "to do" list for a few days or weeks.

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Advantages of Planning
  • Giving your Organization a Sense of direction
  • Focus attention on Objectives and results
  • Establishes a basis for teamwork
  • Assist in anticipating problems and cope with Change
  • Provide guidelines for decision making
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